X Engagement Rate Calculator
Add up likes, replies, reposts, and bookmarks, then see the rate against your followers and against the accounts that saw the posts.
Free. No account. Runs in your browser.
Your result
Enter your follower count, the number of posts you are measuring, and the interactions those posts earned.
The X engagement formula
What the calculator adds up for X.
- Interactions
- Likes, replies, reposts, and bookmarks
- Rate by followers
- Interactions / (followers × posts)
- Rate by reach
- Interactions / total reach
What X reports, and which rate to trust
X reports impressions rather than unique reach, so a rate by impressions reads lower than a reach rate on other platforms. Compare X posts with X posts.
Frequently asked questions
How do you calculate X engagement rate?
Add likes, replies, reposts, and bookmarks for the posts you are measuring, divide by your followers multiplied by the number of posts, and multiply by 100.
What is a good X engagement rate?
There is no single number. Rates fall as accounts grow and differ by format, so compare your own posts and months with each other before comparing with a published average.
Should bookmarks count toward X engagement?
Yes. A bookmark is a reader saving the post for later, which is a stronger signal than a like. X shows bookmarks in post analytics.