Pick a time, then move on
Schedule a feed post, a carousel of up to 10 images, or a Reel for the exact time you want. Distinctful publishes to your professional account and records the outcome.
Instagram scheduler
Schedule Instagram posts, carousels, and Reels
Upload the image or Reel, write the caption, and schedule it beside everything else you are posting this week.
Official Instagram API · 7-day free trial · Cancel anytime
Posting is the easy part.
Growing takes a system.
Distinctful schedules and publishes Instagram feed posts with one image, carousels of up to 10 images, and Reels with one video. It connects through Meta sign-in to a professional account, and keeps Instagram on the same calendar as your other channels and newsletter.
Without Distinctful
- Captions written on your phone minutes before you post
- Carousels and Reels sitting in camera roll folders
- Instagram planned apart from the rest of your marketing
- No clear view of which Reels beat your usual
With Distinctful
- Feed posts, carousels of up to 10 images, and Reels scheduled ahead
- Instagram on the same calendar as every channel and your newsletter
- Comments and insights beside each post after it goes out
- Every post compared with your usual, so you know what to make next
Feed posts, carousels, and Reels on one calendar.
Find the posts worth studying
Discover ranks Instagram posts by how far they beat their creator’s usual, including standouts from smaller accounts, so you see what works in your niche.
Save what inspires you, where you write
Keep posts from Discover, and from Instagram itself with the browser extension, in collections like Hooks that work, ready to write from.
More than a scheduler
Everything you need to grow on Instagram
One calendar for every channel
Plan Instagram beside LinkedIn, X, Threads, Bluesky, and YouTube, and see the whole week at once.
Learn moreInstagram posts that beat the usual
Discover ranks Instagram posts in your niche by how far they beat their creator’s usual, so you study what works.
Learn moreAn AI strategist that knows you
Chat drafts Instagram posts from your strategy, offers, and voice rules, then puts them on your calendar.
Learn moreResults against your usual
See how each Instagram post performed compared with your recent posts, so you know what to make more of.
Learn moreThe list behind the audience
Connect Beehiiv or Kit and see subscriber growth and each send’s opens and clicks beside your Instagram posts.
Learn moreInstagram from Claude or ChatGPT
Plan and schedule Instagram posts from the AI tool you already use, through the Distinctful MCP server.
Learn moreGet started
How to schedule Instagram posts
- 01
Switch to a professional account in Instagram if you have not already. Meta requires it for publishing.
- 02
Connect Instagram from Settings through Meta sign-in.
- 03
Add the image, carousel, or Reel, write the caption, and pick the time.
- 04
Review comments and insights beside the post after it goes out.
Instagram publishing and limits
What Distinctful publishes to Instagram
- Feed posts with one JPEG image
- Carousels of up to 10 JPEG images
- Reels with one MP4 or MOV video
Instagram limits at a glance
- Post
- 2,200 characters
- Feed fold
- About 125 characters or 2 lines, behind "... more"
- Bio
- 150 characters
- Hashtags
- Up to 30 per post
- Links in posts
- Not clickable; use the link in your bio
- Main image size
- 1080 x 1350 (4:5 feed post)
Instagram counts every character in the caption, including hashtags, mentions, emoji, and line breaks.
Field notes
Writing for Instagram
- 01
Write the caption opening as a headline. The feed shows about 125 characters.
- 02
Use 4:5 or 3:4 images. They take more room in the feed than square ones.
- 03
Make the first carousel slide a reason to swipe.
- 04
Put links in your bio. Links in captions are not clickable.
Free, no signup
Free Instagram tools
Instagram Character Counter
Paste a draft and see how much of the 2,200 character limit it uses, and where Instagram folds it.
Instagram Text Formatter
Select words, make them bold or italic, add bullets, and copy the post into Instagram.
Instagram Post Preview
See your draft the way it appears in the Instagram feed, fold and image included, before anyone else does.
Instagram Image Resizer
Drop in an image, pick an Instagram size, and download it cropped or fitted. Nothing leaves your device.
Instagram Engagement Rate Calculator
Add up likes, comments, shares, and saves, then see the rate against your followers and against the accounts that saw the posts.
Instagram Carousel Splitter
Cut a panorama or a wide design into slides that line up perfectly when someone swipes.
Instagram Grid Maker
Turn one image into a row or a wall of posts that join up on your profile, numbered in the order to post them.
Reels and Shorts Safe Zone Checker
Drop in a frame or a clip and see which parts the app covers with its buttons, caption, and profile row.
Instagram Line Break Generator
Write your caption with the spacing you want, and copy a version Instagram will not collapse.
Pricing
Every plan starts with a 7 day free trial.
Grow
Most popularFor one person marketing a business
$39/month
Billed yearlySave $120
- Unlimited social posting
- 12 social accounts
- Discover
- Encore automation
- Analytics
- 2 publications · 50,000 subscribers
- Deals
- MCP
- 125 AI credits / month
Scale
For content and creative teams with bigger audiences
$79/month
Billed yearlySave $240
Everything in Grow, plus:
- Invite teammates
- 25 social accounts
- 3 publications · 150,000 subscribers
- 500 AI credits / month
- Priority support
Post to
Frequently asked
questions
You need a professional account, creator or business. Meta grants publishing access only to professional accounts.
Schedule every other channel from the same calendar
Ready to get started?
Connect your accounts and plan your first post today. Every plan starts with a 7 day free trial.