Captions in your voice
Describe the post and your AI writes a caption that opens like a headline, the part the feed shows before more.
Instagram MCP Server: plan posts and Reels from Claude or ChatGPT
Your AI writes captions in your voice, plans posts, carousels, and Reels onto your calendar, and schedules them when you say so.
Using Cursor or another MCP client? Add this server address and sign in
https://app.distinctful.com/api/mcpWorks with Claude, ChatGPT, Cursor, Claude Code, Codex, and any MCP client.
What you can do with the Instagram MCP server
Ask in plain words. Your AI works from your own strategy, calendar, and results in Distinctful.
Plan the week’s feed
Ask for a week of posts and Reels around a launch or a theme, and the drafts land on your calendar in one go.
Upload a Reel from your machine
From an AI tool that can read your files, such as Claude Code or Codex, it uploads the video straight to the draft.
See which posts landed
It reads views and engagement on the Instagram posts Distinctful published and compares each one with your usual.
Learn from Instagram outliers
It browses Discover for Reels and posts in your niche that beat their creator’s usual, and drafts your own take.
Write from your strategy
It reads your positioning, offers, and voice rules first, so captions sell what you sell and sound like you.
Prompts to try
Copy one into Claude or ChatGPT once you are connected.
- “Write a caption for a carousel about our three onboarding steps and plan it for Wednesday at noon.”
- “Plan four Instagram posts and two Reels for next week around our spring launch.”
- “Which of my Reels from the last 30 days beat my usual, and what did they open with?”
- “Find Instagram outliers for fitness coaches in Discover and draft my version of the best one.”
- “Upload ./reel-final.mp4 to the Reel draft for Friday and schedule it for 6pm.”
- “What is planned on Instagram next week?”
Setup
Connect Instagram to ChatGPT, Claude, and Cursor
One connection, about two minutes. It covers Instagram and every other channel you connect in Distinctful.
- 1Add Distinctful to your AI tool: a connector in Claude, the Distinctful app in ChatGPT, or the server address in Cursor and other MCP clients.
- 2Sign in to Distinctful and approve access. There is no API key to paste.
- 3Connect your social accounts in Distinctful Settings if you have not already.
- 4Ask your AI something like: “Write a caption for a carousel about our three onboarding steps and plan it for Wednesday at noon.”
Instagram MCP server questions
Do I need an API key?
No. Your tool signs in to Distinctful through OAuth, so you approve access on a Distinctful screen and never paste a key.
Can it add images to an Instagram post?
Your AI writes the caption and plans the post. Add the image or up to 10 carousel images to the draft in Distinctful. A Reel video can be uploaded from AI tools that can read your files.
Can it schedule Instagram Stories?
Not today. Distinctful publishes feed posts, carousels, and Reels to professional accounts.
Will the AI post to Instagram without asking me?
It schedules or publishes only when you ask, on the accounts you name, and most AI tools confirm before they run an action that changes data. Ask it to plan the post instead and the draft waits on your calendar for you to schedule.
Can it reply to Instagram comments or send messages?
No. Distinctful plans, schedules, and publishes your own posts and reads how they performed. It does not reply to comments, send messages, or read private profiles.
Which plan do I need?
Connecting an AI tool through MCP is included on the Grow plan and higher.
MCP servers for other platforms
The same connection covers every channel you connect.
Run Instagram from your AI
Start a free trial, connect your channels, and add Distinctful to the AI tool you already use.