Rate Card Generator
Enter your average views and the CPM you charge. Get a priced rate card with a bundle, ready for a media kit.
Free. No account. Runs in your browser.
| Deliverable | Average views or opens | CPM you charge ($) | Rate |
|---|---|---|---|
| Newsletter sponsorship | |||
| LinkedIn post | |||
| Instagram post | |||
| X post | |||
| Threads post | |||
| YouTube integration | |||
| Bluesky post |
Fill in the channels you sell. A rate is your average views divided by 1,000, multiplied by the CPM you charge, then rounded up to a clean number.
How each rate is calculated
Every number comes from what you enter.
- Deliverable rate
- Average views or opens / 1,000 × your CPM, rounded up
- Rounding
- To the next $5 under $500, $25 under $2,500, then $50
- Bundle
- All deliverables, less your bundle discount
- Add-ons
- Usage rights and exclusivity as a percentage of each deliverable
Price on attention, not followers
Sponsors pay for the people who see the placement, so price on average views per post or opens per send. CPM, the price per thousand views, is the unit most brands already use, which makes your rates easy to compare and easy to approve. Usage rights and exclusivity cost you options, so they are priced on top.
Frequently asked questions
What CPM should I charge?
It depends on your niche and how valuable your audience is to the brand. Start from what similar creators charge in your niche, quote it, and adjust after a few deals.
Why use views instead of followers?
Followers do not all see each post. Average views or opens is what a sponsor actually buys.
Can I put these rates in a media kit?
Yes. Choose Put these rates in a media kit and the media kit generator opens with your rates filled in.