Free tool for Chief
Tag every link with the campaign that earned it. Paste in a URL, choose your source and medium, and copy a clean, attribution-ready link in one click.
Your result
Fill in the destination URL, source, and medium to build your tagged link.
Google Analytics, Plausible, Fathom, and most modern analytics tools read these same five fields. Source and medium are required for clean attribution. The rest are optional but useful for splitting a single campaign across formats.
| Tier | Range |
|---|---|
| utm_source | Where the click came from (e.g. twitter, newsletter) |
| utm_medium | How it traveled (e.g. social, email, cpc) |
| utm_campaign | Which campaign or offer (e.g. founder_course_launch) |
| utm_term | Keyword or audience segment (optional) |
| utm_content | A specific creative or variant (optional) |
Pick a convention and stick to it. Lowercase everything, use underscores not spaces, and treat utm_campaign as the offer or launch, not the date. The reason most attribution falls apart is not the tool, it is the tagging. Two people using twitter and Twitter will show up as two different sources. If you only ever change one habit, make it that one.
No. Only source and medium are required for clean attribution. Campaign is strongly recommended if you are running launches or promotions. Term and content are optional and only useful when you want to split a single campaign across creatives.
Yes, especially if the link goes to a page that sells something. Without UTMs, a click from your top X thread and a click from a random repost look identical in analytics. With them, you can tell which post actually moved the offer.
Most analytics tools store them with the session. The user sees the tags in the URL, but they do not affect the page itself. Some creators strip them with a redirect for a cleaner look, but that is optional.
Yes. Tagging newsletter links is one of the highest-leverage things you can do. It separates which sends drove revenue from which ones just produced opens.
The connected platform that runs your content business
Distinctful Chief connects tagged links back to the post that earned the click and the offer it moved, so attribution stops living in a spreadsheet.