Agencies and content teams
Agencies and content teams use Distinctful one brand at a time. Each brand has its own Distinctful with its own strategy, voice, offers, connected accounts, and results, and everyone who works on it signs in with one login and switches between brands from the account menu.
- Best for
- Marketing and content agencies, creative studios, and content teams that run social for several founders, creators, or brands
- Works with
- Instagram, X, LinkedIn, Threads, Bluesky, and YouTube, plus Beehiiv or Kit when you send a newsletter
- Not included
- A combined dashboard across brands, approval queues, client billing, white labeling, or an engagement inbox
Why agencies and content teams use Distinctful
Good brand work runs on context: who the audience is, how the brand sounds, what it sells, and what has worked before. Most social tools hold the accounts and the queue, and leave that context in briefs, docs, and someone’s head.
So every draft starts by rereading the brief, every AI tool needs the brand explained again, and when several brands share one tool, their voices start to blur.
How agencies and content teams use Distinctful
- 01
Give each brand its own Distinctful
Each brand runs Distinctful on the Scale plan, with up to 25 social accounts and 3 newsletter publications. Its strategy, voice, offers, calendar, drafts, and results stay with that brand.
- 02
Bring your team in with one login
Each brand invites up to 4 people from your team by email. Everyone signs in with their own login and switches between the brands they work on from the account menu, without sharing the brand’s social passwords.
- 03
Write in each brand’s voice
When you switch to a brand, Chat works from that brand’s strategy, voice, offers, and recent posts. Switch to the next brand and Chat works from its context instead, so one brand’s voice never leaks into another’s drafts.
- 04
Draft and plan, then hand off to publish
Teammates write drafts, save ideas and inspiration, and plan dates on the brand’s calendar. The brand’s owner schedules and publishes, so every post gets a final look before it goes out under the brand’s name.
- 05
Show each brand its results
Analytics shows how each post performed with the metrics every platform reports. When a brand connects Beehiiv or Kit, its sends sit beside its posts, and Deals tracks its partnerships from pitch to paid.
Frequently asked questions
How does an agency set up Distinctful?
Create one Distinctful per brand. The brand can own it, hold the plan, and invite your team, which keeps its accounts and history with the brand if you part ways. Or your agency can run it under an email address you control for that brand, connect the brand’s accounts, and invite the rest of your team.
Can my team schedule and publish posts?
Teammates draft, edit, and plan dates on the calendar. Scheduling, publishing, and connecting accounts stay with the owner of each brand’s Distinctful.
Is there one dashboard across all brands?
No. Each brand is its own Distinctful with its own calendar, Chat context, and results, and you switch between them from the account menu.
What does it cost per brand?
Each brand is its own Scale plan at $99 a month. It includes everything in Grow, up to 4 teammates, 25 social accounts, 3 publications with up to 150,000 subscribers, 500 AI credits a month shared by that brand’s team, and priority support. Every plan starts with a 7-day free trial.
Related
Other use cases
Run your marketing from one place
Connect the channels you post on and your Beehiiv or Kit newsletter. Every plan starts with a 7-day free trial.