YouTube Engagement Rate Calculator
Add up likes, comments, and shares, then see the rate against your subscribers and against the accounts that saw the posts.
Free. No account. Runs in your browser.
Your result
Enter your subscriber count, the number of posts you are measuring, and the interactions those posts earned.
The YouTube engagement formula
What the calculator adds up for YouTube.
- Interactions
- Likes, comments, and shares
- Rate by subscribers
- Interactions / (subscribers × posts)
- Rate by views
- Interactions / total views
What YouTube reports, and which rate to trust
YouTube Studio reports views, likes, comments, and shares for each video. Engagement by views is the more useful rate, because subscribers see only some of your uploads.
Frequently asked questions
How do you calculate YouTube engagement rate?
Add likes, comments, and shares for the posts you are measuring, divide by your subscribers multiplied by the number of posts, and multiply by 100.
What is a good YouTube engagement rate?
There is no single number. Rates fall as accounts grow and differ by format, so compare your own posts and months with each other before comparing with a published average.
Should I use views or subscribers for YouTube engagement?
Use views to judge a video and subscribers to compare channels. Views are the better guide to what to make next.