Instagram Engagement Rate Calculator
Add up likes, comments, shares, and saves, then see the rate against your followers and against the accounts that saw the posts.
Free. No account. Runs in your browser.
Your result
Enter your follower count, the number of posts you are measuring, and the interactions those posts earned.
The Instagram engagement formula
What the calculator adds up for Instagram.
- Interactions
- Likes, comments, shares, and saves
- Rate by followers
- Interactions / (followers × posts)
- Rate by reach
- Interactions / total reach
What Instagram reports, and which rate to trust
Instagram Insights report accounts reached for each post. Saves and shares are the interactions most worth watching because they show a reader wanted to keep or pass on the post.
Frequently asked questions
How do you calculate Instagram engagement rate?
Add likes, comments, shares, and saves for the posts you are measuring, divide by your followers multiplied by the number of posts, and multiply by 100.
What is a good Instagram engagement rate?
There is no single number. Rates fall as accounts grow and differ by format, so compare your own posts and months with each other before comparing with a published average.
Do Instagram saves count as engagement?
Yes. Saves and shares count alongside likes and comments, and both show in Insights for each post.