Newsletter Sponsor Rate Calculator
Price one sponsor package from delivered reach, a working CPM, production effort, and exclusivity. Every addition stays visible, without pretending there is one universal market rate.
Free. No account. Runs in your browser.
Your result
Enter the delivered reach per placement, the number of placements, and a working CPM to price one sponsor package.
What the package rate is pricing
The scenario separates delivered media reach from the work and restrictions that belong outside a base CPM.
- Delivered impressions
- Average delivered per placement × paid placements
- Media value
- Delivered impressions / 1,000 × working CPM
- Production fee
- Creative, copy, coordination, and reporting work
- Exclusivity premium
- Media value × the restriction premium you enter
A pricing scenario is not a market benchmark
The calculator works forward from your delivered reach and your commercial assumptions. It does not tell you what every sponsor will pay or recommend a universal CPM. Use it to make the package legible, then change the assumptions when the placement, creative work, category restriction, or audience evidence changes.
Frequently asked questions
Why price delivered messages instead of list size?
Delivered messages are the reachable inventory for the placement. Total list size includes addresses that may not receive the edition.
What CPM should I enter?
Use a working assumption you can support from your own deals, audience quality, or current commercial context. The tool does not supply a market benchmark.
Should production and exclusivity be inside the CPM?
Keeping them separate makes the negotiation easier to understand. The final effective CPM still shows the all-in package price across delivered impressions.