Free tool / Newsletter
Newsletter Sponsor Rate Calculator
Price one sponsor package from delivered reach, a working CPM, production effort, and exclusivity. Every addition stays visible, without pretending there is one universal market rate.
Inputs
Yours to editEvidence output
LiveWaiting for evidence
Complete the inputs to begin
Enter average delivered reach, package placements, and a working CPM to price one sponsor scenario. Add production or exclusivity only when they apply.
- 01Delivered package reachPending
- 02Working CPM and feesPending
- 03Transparent package ratePending
No output generated yet
Method
What the package rate is pricing
The scenario separates delivered media reach from the work and restrictions that belong outside a base CPM.
Check
Definition
Delivered impressions
Average delivered per placement × paid placements
Media value
Delivered impressions / 1,000 × working CPM
Production fee
Creative, copy, coordination, and reporting work
Exclusivity premium
Media value × the restriction premium you enter
Read the result
A pricing scenario is not a market benchmark
The calculator works forward from your delivered reach and your commercial assumptions. It does not tell you what every sponsor will pay or recommend a universal CPM. Use it to make the package legible, then change the assumptions when the placement, creative work, category restriction, or audience evidence changes.
Questions worth asking
Why price delivered messages instead of list size?
Delivered messages are the reachable inventory for the placement. Total list size includes addresses that may not receive the edition.
What CPM should I enter?
Use a working assumption you can support from your own deals, audience quality, or current commercial context. The tool does not supply a market benchmark.
Should production and exclusivity be inside the CPM?
Keeping them separate makes the negotiation easier to understand. The final effective CPM still shows the all-in package price across delivered impressions.