Social media marketing

Social media marketing combines audience understanding, publishing, community interaction, and measurement. It can include organic posts and paid promotion. A useful plan connects each activity to a purpose, such as answering customer questions or introducing a newsletter to interested readers.

A consultant might publish practical examples of their work, discuss the details with readers, and offer a relevant newsletter for people who want deeper explanations. The content should still be useful to someone who never subscribes or buys.

Social media management is the operational work of planning, publishing, and responding. Marketing sets the audience, message, and goal those operations serve. Measure outcomes appropriate to that goal instead of using follower growth as a universal success metric.