Posting cadence
How often you publish on a platform. The sustainable rate beats the impressive one, because consistency is what compounds.
Posting cadence is the rhythm you publish at: daily, three times a week, twice a day. A predictable rhythm helps plan the work and can help readers know when to expect an update. No universal posting frequency guarantees reach.
The number that matters is the one you can hold for six months. An ambitious schedule that leaves no time to research or revise can make the publication less useful. Pick the rate that survives a bad week, then raise it only when the current rate feels easy.
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