What is Newsletter ROI?
What the newsletter returns against what it costs to produce, measured from provider-reported facts rather than invented attribution.
Newsletter ROI is the return your newsletter generates against what it costs: platform fees, tools, and the hours that go into each edition. The cost side is easy to total. The return side is where most ROI math goes wrong, because it tempts you to claim revenue the newsletter cannot prove it created.
The honest approach works from facts your providers actually report: subscriber growth, engagement, and the sales your checkout provider recorded, reviewed alongside your sending activity. That produces a defensible range rather than a precise fiction, and a range is enough to decide whether the newsletter earns its hours.
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