Sell
Run your brand deals like a business
A sponsor replies, and the deal moves to a spreadsheet, a thread, and an unpaid invoice you find weeks later. Distinctful gives sponsorships their own desk: what is committed, what you owe them, and what they still owe you.
Pipeline
Three stages, and the money kept separate
In talks, Booked, Delivered. Payment is its own truth, so a delivered deal that has not paid you stays visible instead of disappearing into a done column. Outstanding and overdue totals sit at the top where you cannot miss them.
- Delivered is not the same as paid
- Stage tracks the commercial relationship. Payment state tracks the money. A deal can be delivered and still overdue, and the desk says so.
- One list, ordered by what needs doing
- Deals group under their stage with a running total, and the row that needs you today sits at the top of its group.
Deliverables
What you promised, tied to what you publish
A sponsorship is a set of promises: a launch thread, a newsletter placement, a date. Each deliverable links to real content in your calendar, and shipping that content marks the promise fulfilled.
- Link content, or create the card
- Attach a deliverable to a post you already planned, or spin up the content card from the deal itself so the work enters your calendar.
- Shipping is the proof
- When a linked card publishes, its deliverable is fulfilled. Progress comes from work that actually shipped, not a checkbox you remembered to tick.
Where audience trust becomes revenue
What you publish earns attention, and the list turns it into trust. That trust is exactly what a sponsor is paying for. This is where it gets counted, committed, and collected.
Stop running sponsorships from a spreadsheet
Keep every deal, deliverable, and unpaid invoice in the same workspace where the promised content gets planned and published.