Social proof
Evidence of other people’s experiences or choices that can influence how someone evaluates an offer or publication.
Social proof can include reader testimonials, customer reviews, subscriber counts, or examples of work people produced. It helps a prospective reader understand whether a publication has been useful to people in a similar situation.
A newsletter landing page might include a reader’s specific explanation of how a lesson helped them complete a project. That context is more informative than an unattributed statement that the newsletter is amazing.
Use accurate, permissioned examples and preserve qualifications that affect their meaning. Popularity is not proof of accuracy, and a testimonial is one person’s experience rather than a promise that every subscriber will obtain the same result.
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