Cross-posting
Publishing the same content to several platforms. The wording and format may need adapting for each audience.
Cross-posting is publishing one piece of content to several platforms at once. The appeal is obvious: one draft, four audiences, a fraction of the work. Before reusing a draft, check whether its length, links, and references make sense on the destination platform.
The version that works adapts shape while keeping the idea: the same argument, restructured for each platform’s reading pattern and length. That is the line between cross-posting and repurposing. Cross-posting moves the file; repurposing moves the idea and rebuilds the container.
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