List value
An estimate of an email audience’s economic contribution, based on explicit assumptions about engagement, revenue, and costs.
List value is an estimate of what your email list is worth as a business asset. Multiplying a subscriber count by revenue per subscriber estimates revenue for the period used in that ratio. It does not establish an asset valuation or account for costs, retention, and uncertainty.
For example, an estimate based on monthly subscription revenue answers a different question from expected lifetime profit. Name the time period and assumptions, and use a range when exploring growth decisions rather than treating a calculator result as a market price.
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