What is Link preview?

The card a platform renders when you share a URL, built from the page’s Open Graph tags. A broken preview kills click-through.

A link preview is the card a platform builds when you paste a URL: image, title, and description, pulled from the page’s Open Graph and Twitter Card meta tags. The page owner controls those tags; the platform controls how, and whether, it renders them.

Previews fail quietly. A missing image or truncated title does not throw an error; it just turns your link into a gray box that nobody clicks. Checking how a link renders before you publish is one of the cheapest click-through improvements available.

Go deeper

More terms

Track these metrics in your own account

Distinctful connects your content, email newsletter, and offers into one purpose-built system so you effortlessly build an audience at scale.